The context in which designers are operating, is changing rapidly; processes and methodologies are commoditized, emerging tools are enabling design automation at scale, and organizations world-wide are running to keep up with the pace to build out teams and capabilities, to stay ahead of competitors in a highly demanding market place. The stakes are high. Customer expectations are higher than ever before, the world is in turmoil and brands are turning every stone to stay relevant and valuable. Design is everywhere, and everything is need of design. In this current context of possibility, uncertainty and flux, the speaker aims to identify key trends that are critical for us to understand today, anticipate shifts we’ll see in the coming years and paint a picture of the new playground for designers, that is slowly starting to take shape.