The Girls Gotta Have It: Designing for Gender Equity

When companies create gender neutral products, ‘neutral’ can sometimes skew male. Smartphones are sized for male hands, voice recognition optimized for male voices and content offered for stereotypically male interests. It’s no surprise that more men are online than women in ⅔ of countries.

How can we bring more female users on board to drive growth? Google Go, a new internet app for emerging markets, researched barriers that keep women offline. Rachel tells the story of this work, exploring assumptions about privacy and content, and looking at the role cultural perception plays in adoption.



Rachel Ilan Simpson

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Rachel Ilan Simpson is a Senior Designer with over 7 years in the field, working with award-winning Design Agencies, ground-breaking Startups, and for the last 4 years with the Google Chrome UX team. She has worked with clients and collaborators like Seth Godin, BMW/DriveNow, Google Duo, Doctors without Borders, and Freeletics

She has led over 20 Design Sprints, events which create and test solutions for critical organizational problems in one week. Her Sprints have helped Doctors Without Borders drive organizational change, and transformed how Chrome approaches translation. She has spoken at 30+ events in 7 different countries.

She also starts new things. Most recently, she co-founded the first German version of the Maker Faire, called Make Munich, and founded the Design Jam, a quarterly event in Munich and London which brings together coders, designers, and business people to build products over the course of a single day. For the last 5 years, she’s worked with the local IxDA chapter to bring great speakers to Munich each month.