Hairy Arms, Painting Ducks, and Design Decisions

Convincing someone else of our design decisions is difficult. It can be so difficult, in fact, that we’ll do almost anything to make sure that we don’t have to make changes we disagree with. But from simple psychology to outright deception, not all tactics are created equal. We need to find ways to be persuasive with stakeholders without using trickery.

Actually, the same approaches we champion with users of our products are also helpful in our meetings about design. Learn how to manage the conversation through effective techniques that will help others agree with our choices while maintaining the integrity of the user experience.



Tom Greever


Tom has been helping companies and organisations design better websites and apps for more than 15 years as a consultant, trainer, and design team leader.  You can hire him to design your app and train your team. Tom is also the author of the most excellent 'Articulating design decisions' published by O'Reilly. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now. We're thrilled he's joining the speaker line-up (and leaving the cleaning behind for some time!)